DISCOVER The Good Roll
Story behind the brand
Every day some 270,000 trees are felled to produce toilet paper, yet still an incredible 2.3 billion people do not have access to safe, clean toilets. That’s about 32% of the world’s total population! Alarming figures if you ask us.
So alarming, in fact, that they inspired us to develop The Good Roll. A unique concept in toilet paper that tackles both problems at once. A concept that uses 50% of net profits to support the building and improvement of sanitary facilities in developing countries through The Good Roll Foundation and our partners… All while using 100% tree-friendly recycled paper!
And to make it even more attractive, this super-soft, inexpensive, and luxurious designer roll can be delivered right to your doorstep in a colorful packaging that is sure to brighten your day.